Discovery staff was also unable to display a full commitment to The Hub Network's operation, due to factors such as the troubled launch of the Oprah Winfrey Network. Hasbro staff, along with Discovery's CFO Andrew Warren, acknowledged that increasing competition in the children's media landscape-especially by subscription video-on-demand services such as Netflix, had an effect on the overall performance of the network and Hasbro's original content. As it was majority-owned by a competitor, other major toy companies such as Mattel refused to purchase advertising time on Hub Network, affecting its ability to air advertising that targeted its main audience by 2014, the network had made only $9 million per year. On September 17, 2014, The Wall Street Journal reported that Discovery Communications was preparing to acquire a controlling stake in Hub Network from Hasbro, and then re-brand it as Discovery Family. On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014. In late 2013, Hub Network introduced an updated logo and a new imaging campaign, "Making Family Fun", which was developed by the Los Angeles-based agency Oishii Creative. The network also began to phase in an amended branding as the Hub Network. In March 2013, The Hub picked up its first work from POW! Entertainment, Stan Lee's Mighty 7, an animated pilot movie to be aired in early 2014. A Discovery Communications spokesperson considered the action to be "apro-forma accounting exercise", and noted that Discovery felt "very positive and encouraged by The Hub's early days' performance and ability to grow its audience in the future." The management of The Hub subsequently underwent a fair value analysis of the channel. Securities and Exchange Commission, Discovery Communications indicated that the channel may be worth less than previously believed, based on low viewership figures. The Hub officially launched and replaced Discovery Kids on Octoat 10:00 AM Eastern/9:00 AM Central, with an episode of The Twisted Whiskers Show, Before Junior Squad. Some of The Hub's launch programming would include the game show Family Game Night, animated series Pound Puppies, Junior Squad, Super Supremes Nursery Rhymes, My Little Pony and Transformers, reruns of the Jim Henson series Fraggle Rock, and the preschool-oriented programs Cosmic Quantum Ray and The WotWots. Veteran television executive, and the network's president and chief executive officer Margaret Loesch stated that The Hub's goal was to be "vibrant" and "diverse" in its programming, and that the channel would not purely be a marketing vehicle for Hasbro products. The network planned to continue targeting Discovery Kids' main demographic of children aged 2 through 14 (a market which staff felt was being abandoned by its competitors, such as Nickelodeon and Disney Channel, in favor of tweens), but also planned to feature a primetime block with family-oriented programming. In January 2010, Discovery and Hasbro announced that the new network would be known as The Hub 2 months later, the companies announced that The Hub would officially launch on October 10, 2010. Joe, My Little Pony, Transformers, and game shows based upon its board games. While the network planned to maintain educational series (including those carried over from Discovery Kids), plans called for new original programs based off Hasbro-owned franchises such as G.I. Under the arrangement, Discovery would be in charge of handling advertising sales and distribution for the new channel, while Hasbro would be involved in acquiring and producing programming. On April 30, 2009, toy manufacturer and media company Hasbro announced that it would be forming a joint venture with Discovery Communications to create a new, family-oriented television channel to replace Discovery's existing channel Discovery Kids. Super Supremes Launched Tuesday, October 12, 2010. However, Junior Squad Launched Monday, October 11, 2010. In September 2014, however, it was announced that Hasbro would end its partnership with Discovery Communications, and as a result, The Hub Network was replaced by Discovery Family on Monday, October 13, 2014. While much of its programming consisted of acquired reruns of children's programming and sitcoms such as Two and a Half Men, it is also known for its original programs such as Transformers, Animal Mechanicals, Super Supremes, Dan Vs., and most notably, My Little Pony. It targeted at preteens aged 11, in the daytime with children's programs, and families at night with sitcoms, dramas and feature films. The channel, which replaced Discovery Kids, is a joint venture of Discovery Communications, Inc. The Hub Network was an American digital cable and satellite television channel that launched on Sunday, October 10, 2010, until its closure on Monday, October 13, 2014.
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